Tuesday, July 26, 2011


This week’s featured partner is smartMEME, a group dedicated to magnifying the impact of movement building by changing the dominant narratives at work in society today. Using the concept of a “meme,” they provide tools and support to grassroots organizations in order to accomplish this. A “meme” is a piece of the culture that carries meaning (i.e. a custom, slogan, or ritual) and spreads that meaning virally, so by starting small, huge change can be accomplished.

In their own words:

The smartMeme Strategy & Training Project is a nonprofit collective that works to apply meme theory and a narrative analysis of power to strengthen social change efforts. We use a story-based strategy approach to change the world by changing the stories used to understand an issue or situation. We work as trainers and consultants with a host of organizations from coast-to-cost providing strategy, training, graphic design, and communications support to groups working for human rights, democracy, peace, justice and ecology. SmartMeme is also home to a thriving youth network called STORY (Strategy Training and Organizing Resources for Youth), our program to train young activists in story-based strategy.

Check out their site to find out more about the wonderful examples of change they’re seeing.

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