Tuesday, May 31, 2011

Nonprofit Vote

This Tuesday’s featured partner is Nonprofit Vote, an organization dedicated to helping nonprofits integrate voter engagement into their ongoing activities and services. Nonprofit Vote focuses on the nonprofit sector due to its connection and presence in communities with underrepresented and underserved populations with a history of lower voter participation.

The organization has a wealth of resources available on their site, but we’d like to specifically draw your attention to a study they recently released that recently released study that demonstrates the effectiveness of nonprofit voter engagement efforts based on research done during the 2010 midterm election.

According the Nonprofit Vote, the study found that:
  1. When a nonprofit talked to clients about voting, their likelihood of voting increased.
  2. The likelihood of a client voting increased proportionally with each additional voting-related contact made by the nonprofit.
  3. A nonprofit's outreach efforts go beyond the individual they engage--clients contacted about voting were also more likely to encourage their friends and family to vote.
  4. Among the types of voter assistance provided, registering new voters and offering voting reminders made the biggest difference in increasing voter turnout.
To learn more visit their research page and read the study factsheet (PDF), or the full report (PDF).

Check back Thursday for a post from Sean Thomas-Breitfeld in our Race and the Commons Series.

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